They get sold with the same words and they are not the same job. Hiring the wrong one is the most common expensive mistake in this category.
A social media manager runs the accounts. A content agency works out what you should be known for and then makes the material: filming, editing, scripting, publishing. Both get advertised as content help, which is how owners end up paying for the wrong one.
If nothing is being made, no amount of account management fixes it. If plenty is being made and nothing is being seen, production is not your problem. Name the missing piece before you talk to anyone.
We are the production side, done for you: positioning, batched filming, editing and publishing. When a prospect actually needs a community manager instead, we say so, because content that is not the bottleneck is an expensive amplifier for the real problem.
Who does the filming and editing. Can they show dated results with names attached. Will they tell you when content is not your bottleneck. The third one filters out most of the market, because answering it honestly costs a sale.
A social media manager runs your accounts: posting, replying, community. A content agency decides what you should be saying, then produces it: positioning, filming, editing, scripting and publishing. One manages presence, the other manufactures it.
If nothing is being made, hire the maker. A manager with no content to post manages an empty calendar. If you already produce strong material and it is dying in the inbox, a manager solves the actual gap.
Rarely well. Production needs a filming and editing operation, management needs daily presence. Expecting one hire to carry both usually means both get done at half strength.
Ask for a dated result with a client name attached, and ask what they would tell you not to do. Someone who has done the work has opinions about what to leave out.
Book a content audit. If content is not your bottleneck, we will tell you.
Book a content audit