Almost nobody feels ready for the first one. The preparation that actually matters takes about twenty minutes.
Every question a client asked this month. Every mistake you had to correct. Every objection from a sales call. That list is the raw material, and it refills faster than anyone can publish from it.
Obvious to you means expert. It does not mean boring. The things you have explained so many times you stopped hearing them are usually the most useful content you own.
Solid colours, a second outfit, and a rough idea of where in your space you would be happy to be filmed. That is genuinely all the logistics you need to think about.
Perfection on any single take. The value is in coming away with a lot of usable material, not one flawless video.
Bring a list of the questions clients ask you repeatedly and the mistakes you keep correcting. That list is your content. Scripts are not necessary and usually make people sound worse.
Something you would wear to meet a good client, in a solid colour. Bring a second option so the footage does not all look like one day.
No. Explaining beats performing. If you can tell a client something over the phone you can say it to a camera.
Everyone is at first, and it improves faster than people expect. That is a large part of why batching helps, because you get many reps inside one session rather than one nervous take a week.
Book a content audit. If content is not your bottleneck, we will tell you.
Book a content audit