Get Known manages social media for coaches, consultants and professional experts, and in this field the work is personal branding, because clients hire you, not a company name. The content that wins here is your genuine opinions delivered consistently, not recycled advice, and that is what we build and run for you. Below is how it works, and honestly, when it is not worth your money.
A cafe can hide behind a logo. A consultant cannot, because clients are not buying a product, they are buying your judgement, and they want to see how you think before they pay for it. That means the account that matters is yours, not a company page with stock photos and a list of services. We build everything around you as the practitioner, your face, your voice, your way of explaining things.
Feeds are already full of the same handful of tips rewritten endlessly by other coaches, and audiences scroll straight past them. What cannot be copied is your position, the common practice in your field you think is wrong, the advice you refuse to give, the pattern you keep seeing in clients. We interview you to find those positions and build your content around them, so nothing we publish could have been posted by anyone else. Our founder Nicholas Remondos writes longer guides on this at nicholasremondos.com.
'I help businesses grow' attracts nobody, because nobody searches for help in general. 'I coach founders through their first key hires' tells the right person you are for them and tells everyone else to keep scrolling, which is exactly the point. Vague content brings vague enquiries that waste your discovery calls. The narrower your content, the better the fit of the people who reach out.
The path from posting to paying clients is simple. Someone sees a take of yours that matches a problem they have, follows you, and watches quietly until that problem becomes urgent, and when they finally book a call they have already decided you understand their situation. That replaces chasing strangers with enquiries that arrive half convinced. We keep this running by batching your filming into single sessions, so weeks of content come from one block in your calendar instead of daily recording.
Coaching and consulting content is everywhere, and you are competing with everyone from global names to part-timers with a ring light. In a room that loud, generic content is not weak, it is invisible. The only way through is a sharp point of view delivered consistently, and if you are not willing to put real opinions on the record, no agency can make this work for you, including us.
If your practice runs entirely on referrals from a strong network and you are at capacity, social media will not add much beyond vanity. The same goes if your work depends on discretion, because some advisory clients prefer an expert who is not visible, and if that describes your market, respect it. And if you cannot commit to being on camera with genuine views, put the money into your referral relationships instead. We would rather say that up front than take money that will not do anything for you.
If clients choose you based on your thinking, a personal brand is how they preview that thinking before they pay. Coaches and consultants who post clear opinions tend to be approached by people who already feel understood, which makes sales conversations shorter and easier. The exception is a practice that runs fully on referrals and is already at capacity, where social media adds little.
Post your positions, not general advice. The practices in your industry you disagree with, the mistakes you keep seeing clients make, and how you would handle a specific situation all beat recycled tips, because nobody else can post them. Aim for content so specific to your niche that the wrong client scrolls past and the right one stops.
Usually because it is advice anyone could have written, and audiences scroll past it on sight. Generic tips do not build authority in a space this crowded, they blend in. Content built on specific opinions, aimed at a clearly named audience, is what turns viewers into enquiries.
As yourself. In coaching and consulting, clients hire the person, so a personal profile with your face and voice carries far more weight than a company page, because people follow people. Keep the company page if you like, but treat your personal account as the main channel.
Far less than posting daily would suggest, if the filming is batched. Get Known runs single filming sessions that produce weeks of content, then handles the editing, captions and posting. Your ongoing involvement is one recurring block in the calendar plus approving what goes out.
Part of our social media management service, which covers every industry we work across. Our founder Nicholas Remondos also writes longer guides at nicholasremondos.com.
Book a content audit. If social media is not your bottleneck, we will tell you.
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