Get Known plans, films and posts social media for gyms, personal trainers and fitness studios. In fitness the equipment is a commodity, so the job of your content is to show the two things a competitor cannot copy, your trainers and your community. We handle the whole process, including the consent paperwork that transformation content depends on.
Before and after photos are the most persuasive thing a gym can post, and they can cost a gym a member's trust in a single post. A client's body is not marketing material until they have agreed in writing to exactly where and how the images will appear, including any paid promotion. We build that into the process with a plain English release, approval of the specific photos, and the standing right to pull them down later. Members who feel protected are more comfortable saying yes, which usually means more transformation content, not less.
A squat rack is a squat rack, and every studio in the suburb has one. What a member is really choosing is the person who will stand beside them at 6am and notice when their form slips. So we point the camera at your trainers, coaching, explaining how they write programs, reacting to fads, being specific about what they believe. The slightly awkward, deeply knowledgeable version of your head coach is more convincing than a polished script read by someone who could work anywhere.
Acquisition content shows results and asks strangers to picture themselves in the room. Retention content shows the room itself, member milestones, the regulars at the 5:30am class, the coach who remembers a dodgy shoulder. A member who keeps seeing their own community in their feed has one more reason to keep the direct debit running, and cancelling starts to feel like leaving people rather than ending a subscription. Most gyms post only to acquire, and the people already paying feel invisible.
A good clip teaches one thing, a cue that fixes a deadlift, a common mistake, a variation for a cranky knee. That usefulness earns a stranger's attention long before they ever book a trial. Get Known batches filming into single sessions in a quiet block on your timetable, so a month of clips comes from one visit and nobody on your floor is asked to film daily between clients.
If members are leaving because classes are overcrowded, gear is broken or coaching is inconsistent, content makes things worse, because marketing fills a leaky bucket faster and the cancellations come back as public reviews. Churn is an operations problem, and no amount of posting fixes a changing room people complain about. We will say so in the first conversation, even though it costs us work, because content built on a gym people are quietly leaving only speeds up the leaving.
Yes, and it should be written, specific and revocable. A verbal okay on the gym floor does not cover a photo that later runs in paid advertising, and clients are entitled to change their minds. The safe process is a signed release naming where the images will appear, plus the client approving the exact photos before anything is posted. Handled that way, more members volunteer, not fewer.
Coaching, not just workouts. A clip that fixes one common technique mistake, an honest take on a fitness fad, or the reasoning behind a programming choice shows how you think, which is what clients are actually buying. Personality on camera matters more than production quality, because people book the trainer they feel they already know.
It can, but it works more like familiarity than a lead form. Consistent short workout content means that when someone nearby finally decides to join a gym, yours is the one where they already know the coaches' faces and how the place feels. It supports the joining decision rather than creating it, so it needs to run steadily, not in bursts before January.
No. If people are cancelling over crowding, cleanliness or coaching, content will recruit new members who leave for the same reasons, and some of them will say so publicly. Fix the retention problem first, then use content to fill a gym people want to stay in. An agency that promises otherwise is selling you volume, not growth.
Steady matters more than daily. A few strong posts a week sustained through winter does more than daily posting that collapses by March. The practical way to get there is batch filming, one planned session that produces weeks of content, so your posting schedule is not hostage to how busy the floor is.
Part of our social media management service, which covers every industry we work across. Our founder Nicholas Remondos also writes longer guides at nicholasremondos.com.
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