Social media works for a law firm when it is treated as plain-language legal education, a partner answering the questions clients are too embarrassed or too rushed to ask in a paid consult. Get Known plans, films and manages that content so you can keep practising law instead of becoming a video editor. Most viewers already have your name from a referral, and the content's job is to convince them the referral was right.
The content engine for a firm is not office tours or settlement day balloons. It is a solicitor explaining, in ordinary words, what 'without prejudice' actually means, what happens between exchange and settlement, why a post office will kit causes trouble in a blended family, or how little time someone has to act on an unfair dismissal. Every practice area carries a long list of questions clients feel silly asking in a paid consult, and each one is a piece of content.
Nobody watches a video about unfair dismissal time limits and then runs their own case. They watch it, realise their situation is serious, and call the person who clearly knew the answer. The general rules are already free everywhere online. What clients pay for is someone to apply the law to their facts, draft the documents and stand up for them, and public answers are how they choose which solicitor that will be.
People do not hire a letterhead, they hire a person, and legal advice is bought on trust before it is bought on expertise. A partner speaking to camera in the same tone they use across the desk is worth more to a potential client than any amount of polished firm branding. Get Known batches filming into single sessions, so the partner gives up an occasional block of time instead of becoming a daily content creator between client meetings.
Most legal work arrives by word of mouth, from the accountant, the conveyancer or a former client at a barbecue. The referred person almost never calls straight away. They search your name first, and what they find either confirms the recommendation or quietly undoes it. A profile full of clear, current explanations tells them the referral was right, while a page last touched years ago makes them wonder.
Solicitor marketing in Australia sits under the Australian Solicitors' Conduct Rules, which prohibit advertising that is false, misleading or deceptive, and some states add tighter restrictions, particularly around personal injury work. Education is the safe lane precisely because explaining how the law works makes no promise about anyone's result. We draft with that line in view, and every piece gets the firm's approval before publication, because the professional obligation sits with the solicitor, not the agency.
If your work comes from insurer panels, government appointments or a handful of institutional clients, social media will not move your revenue and we will tell you so. Those firms are better served investing in the relationships that already feed them, or in a website that stands up to due diligence when a panel reviews its firms. Social content earns its keep for firms serving individuals and small businesses, where a referred stranger is deciding whether to call. If that is not you, keep the money.
Mostly it confirms clients rather than finding them cold. Legal work travels by referral, and referred people search the firm and the solicitor before they call. A feed of clear, plain-language explanations gives that search somewhere solid to land, which makes booking a consult an easier step, while a dormant page gives them a reason to hesitate.
Yes, but the professional rules still apply. The Australian Solicitors' Conduct Rules prohibit marketing that is false, misleading or deceptive, and some states place extra restrictions on areas like personal injury advertising. Educational content that explains how the law works, without promising anyone a result, sits comfortably inside those rules, and the firm should still approve every piece before it is published.
No, because knowing the general rule is not the same as running a matter. Someone who watches a short video on contesting a will still needs a solicitor to assess their standing, gather evidence and file on time. The video does not replace you, it demonstrates that you are the person to call. Firms lose far more work to being unknown than to being too helpful.
The partner clients already describe as good at explaining things, speaking the way they speak in a consult. One consistent face builds recognition in a way a rotating cast of staff never does. It is also less of a burden than it sounds, because filming can be batched into single sessions, so that partner records a stack of videos in one sitting rather than filming every day.
Less than most partners expect, because Get Known batches filming into occasional single sessions rather than making it a daily obligation. The agency handles planning, prompts, editing and posting, and flags anything that needs a lawyer's judgement. The firm's ongoing role is a filming block now and then plus final approval of each piece before it goes out.
Part of our social media management service, which covers every industry we work across. Our founder Nicholas Remondos also writes longer guides at nicholasremondos.com.
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