Yes, social media works for tradies, because your work is naturally visual and most of your competitors are not showing theirs. Get Known manages social media for builders, sparkies, plumbers, landscapers and painters, turning what happens on your sites into content aimed at quote requests in the areas you actually service. We batch filming into single sessions, so nobody on your crew is stopping work to hold a phone.
A bathroom stripped out and refitted, a switchboard rewired, a backyard that goes from dirt to decking. Every finished job is a transformation, and transformation is the one format viewers cannot scroll past without comparing the two frames. Accountants and consultants have to invent content from nothing. You produce it as a by-product of doing your job, and right now most of it disappears the moment the ute leaves the site.
Job sites have inductions, PPE requirements, exclusion zones and other trades trying to get their own work done, so filming cannot be an afterthought wandering around with a phone. Get Known batches filming into single planned sessions, scheduled around pours, inspections and deliveries, so one visit captures multiple jobs and stages and nobody on the crew is filming daily. We also keep clients' addresses and identifying details out of frame unless they have agreed, because your next job depends on your last client speaking well of you.
To you, chasing a wall or bending conduit is just Tuesday. To everyone who has never done it, it is process footage they will watch to the end, for the same reason people happily watch pressure washing and perfect lawn stripes. Homeowners watch it as research too, learning what careful prep, tidy cable runs and straight lines look like, so when they finally need a trade they already know whose work they want.
A viral view from the other side of the country is worth nothing to a sparkie who services a handful of suburbs. We build content and targeting around your actual service area, naming your suburbs in captions and putting posts in front of the homeowners and builders who live and build there. The number that matters is not likes, it is messages asking whether you can come out and quote.
If your problem is finding good people rather than finding work, content still earns its keep. A school leaver deciding where to apply will look at your page, and footage of your crew doing real work on real sites tells them more than any job ad about what their days would look like. The same posts that win you customers quietly show a future apprentice they would be learning from people who take the work seriously.
If word of mouth already books you out as far ahead as you want to be, and you have no plans to grow the crew or change the kind of jobs you take, paying for social media management solves a problem you do not have. We will tell you that upfront, even though it costs us the work. Social starts making sense when you want bigger jobs, new suburbs, less dependence on one or two builders who feed you work, or an apprentice worth keeping.
Yes, when the content is aimed at the area you actually service. Before and after photos, process videos and job site footage show homeowners what good work looks like before they ever pick up the phone. Targeted to your suburbs, that content is built to bring in quote requests and direct messages, which are the numbers that matter for a trade business.
No. Filming can be batched into single sessions where a videographer captures several jobs and stages in one visit, so nobody on the crew is holding a phone every day. Get Known plans these sessions around site schedules, which means the work keeps moving while the content gets made.
Almost certainly not. Work that feels routine to a tradie, like pouring a slab, chasing a wall or spraying a set of doors, is exactly the process content that people outside the trades find watchable. Homeowners also study this footage to learn what careful, tidy work looks like, which puts the tradie who posted it first in line when they need someone.
Yes, and for some trade businesses recruiting is a stronger reason to post than winning work. School leavers and career changers look up an employer's page before applying, and real footage of the crew on real sites tells them what the job is actually like. A written job ad cannot compete with seeing the people they would spend every day with.
Facebook and Instagram are where local homeowners search for and recommend trades, so they are the natural starting point for residential work. TikTok and YouTube suit process and before and after footage and reach younger viewers, which helps with apprentice recruiting. One batch of filmed footage can be cut for every platform, so this is a question of audience, not extra workload.
Part of our social media management service, which covers every industry we work across. Our founder Nicholas Remondos also writes longer guides at nicholasremondos.com.
Book a content audit. If social media is not your bottleneck, we will tell you.
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